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Wednesday, 30 May 2018

Southampton Millennials Have Spent £165,977 On Rent By The Age of 35




The Millennials were born between the mid 1980’s and late 1990’s thus making them between the age of around 22 to late 30’s. They are the imaginative, artistic youngsters who grew up with the newest tech and computers and who are huge aficionados of music festivals, gourmet pizzas, emoji’s, selfies and old school nostalgia. Also known as Generation Rent, many Millennials have discovered that renting is a good choice for their shelter and accommodation needs without the hassle that comes from buying a home. Nonetheless, that is not the only reason they don’t buy property. When they should be concentrating on their profession, putting down roots and starting a family, Millennials are still going through the pressure and strain of student loan liabilities whilst, at the same time, finding it tough to pay rent.

The hot topic at the moment is the cost of renting, as both political parties have seen mileage in wooing these Millennial Generation Renters. The average rent in Southampton is currently £1,162 per month making this a big-ticket item on the monthly budget. I was inquisitive to find out exactly how much Southampton Millennials will spend on rent by the time they reach their mid 30’s. The average age people leave home in the UK is 22; so looking at a Southampton 22-year-old (or Millennial) who left home in 2005 then between 2005 and today that Southampton Millennial will have shelled out £165,977 in rent.

It’s no wonder local Millennials can’t afford to buy a Southampton home given their tremendous debt. This means younger Southampton Millennials will probably carry on renting for the foreseeable future, simply because the prospect of buying a home is not yet achievable.. that is until you look more deeply at the numbers…




Looking at the chart above, the average rent of a Southampton property in 2005 was £956 per month (pm)  … if it had risen by inflation, today, that would be £1,347 pm. As I have already mentioned in the article, today it only stands at £1,162 per month. Looking over the last 12 years, adding up all the differences between what the average actual rent was compared to what it should have been if rent had gone up by inflation, the average Southampton Millennial tenant would have paid £180,821.



This means that an average 35-year-old Southampton Millennial tenant, who has been renting since 2005, is better off by £14,845 when comparing the actual rent paid compared to what it would have been if it had risen by inflation. In a nutshell, tenants have done well due to the sub-inflation growth in rents.
In fact, if you recall I mentioned in an article a few weeks ago, the older Southampton Millennials are starting to use those savings and are gradually shifting towards home ownership. They are finally catching up with the British homeownership dream as Bank of Mum and Dad help with the deposit. Also, the scrapping of Stamp Duty from the Government starts to kick in together with the realisation that if the 5% mortgage deposit can be scrapped together (yes, 95% first time buyer mortgages have been available since 2009), it is still a lot cheaper to buy than rent, meaning this will unquestionably drive demand for Southampton homes for sale – good news for Southampton homeowners.

… and what does this mean for Southampton landlords?


Well the vast majority of younger Millennials are still renters and I foresee this to be the case for at least the next ten to fifteen years. Landlords will need to keep improving their properties to ensure they get the best tenants and they will see a much higher rent achieved. Millennials will pay top dollar for a top dollar property. It is important to do things correctly as making money won’t be as easy as it has been over the last twenty years.  With a greater number of properties on the market .. comes greater choice. Don’t buy the first thing you see, buy with your head as well as your heart … because as I promised a few weeks ago, the first rule of Buy To Let Investment ….. “You are not going to live in the property yourself”


Want to know where those Southampton buy to let bargains are?  Follow my Southampton Property Blog or drop me an email because irrespective of which agent you use, myself or any of the other excellent agents in Southampton, many local landlords ask me my thoughts, opinion and advice on what (and not) to buy locally … and I wouldn’t want you to miss out on those thoughts ... would you?

If you are looking for an agent that is well establishedprofessional andcommunicative, then contact us to find out how we can get the best out of your investment property.

Email me on brian.linehan@belvoirlettings.com or call on 023 8001 8222.

Don't forget to visit the links below to view back dated deals and Southampton Property News.

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