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Wednesday, 4 April 2018

1,576 First Timer Buyers in Southampton Bought Their First Home in 2017

A little bit of good news this week on the Southampton Property Market as recently released data shows that the number of first time buyers taking out their first mortgage in 2017 increased more than in any other year since the global financial crisis in 2009. The data shows there were 1,576 first time buyers in Southampton, the largest number since 2006.

I expect in 2018 that this increase of first time buyers will level out and maybe dip slightly as, nationally, figures demonstrate that first time buyer’s average household income was £40,691 and this represented 17.3% of their take home pay. Although, it might surprise readers that it is actually cheaper to buy than it is to rent at the ‘starter home’ end of the housing market. Many of you can remember mortgage rates at 12% ... even 15%. Today, at the time of writing this article, I found on the open market, 189 first time buyer mortgages at 95% (meaning only a 5% deposit was required) with 3 year fixed rates from a reputable High Street bank at 2.49% ... they even did a 3 year fixed rate 100% mortgage for 2.89%!

Interestingly, looking at the other end of the market, the buy-to-let investment in Southampton was subdued, with only 323 buy-to-let properties being purchased with a mortgage. However, I must stress, whilst there is no hard and fast data on the total numbers of landlords buying buy-to-let, as HM Treasury believes only 30% to 40% of buy-to-let property is bought with a mortgage. This means there would have been further cash only buy-to-let purchases in Southampton – it’s just that the data isn’t available at such a granular level.

In terms of the level of mortgage debt in Southampton, looking specifically at the SO14 to SO19 postcodes, you can see there has been a steady rise in borrowing over the last few years.


This is pleasing to see, as new mortgage debt is created by first time buyers, buy-to-let landlords and home movers themselves, that is being roughly equalled by the amount being paid off by mature mortgaged homeowners in their 50’s and 60’s eventually getting to pay off their mortgage.

So, what does all this mean for the Southampton Property Market?  Well, the stats do paint a picture, but they don’t inform us of the whole story. The upper end of the Southampton property market has been weighed down by the indecision around the Brexit negotiations and the rise in stamp duty in 2014, which made it considerably more expensive to buy a home costing more than £1m. The middle part of the Southampton property market has been affected by issues of mortgage affordability and lack of good properties to buy, as selling prices have reached the limit of what buyers can afford under existing mortgage regulations. The lower to middle Southampton property market was hit by tax changes for buy-to-let landlords, although this has been offset by the increase in first time buyers.

If you are in the market and selling now and want to ensure you get your Southampton property sold, the bottom line is you have to be 100% realistic with your pricing from day one and you might not get as much as you did say a year ago (but the one you want to buy will be less – swings and roundabouts?). I know it’s not comfortable hearing that your Southampton home isn’t worth as much as you thought, but Southampton buyers are now unbelievably discerning.


So, if you are thinking of selling your Southampton property in the coming months, don’t ask the agent out a few days before you want to put the property on the market, get them out now and ask them what you need to do to ensure you get maximum value in the shortest possible time. I, like most Southampton agents, will freely give that advice to you at no cost or commitment to you.

If you are looking for an agent that is well establishedprofessional andcommunicative, then contact us to find out how we can get the best out of your investment property.

Email me on brian.linehan@belvoirlettings.com or call on 023 8001 8222.

Don't forget to visit the links below to view back dated deals and Southampton Property News.

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