Southampton’s New 3 Speed Property Market

“What’s happening to the Southampton Property Market” is a question I am asked repeatedly.  Well, would it be a surprise to hear that my own research suggests that there isn’t just one big Southampton property market – but many small micro-property markets?

According to recent data released by the Office of National Statistics (ONS), I have discovered that at least three of these micro-property markets have emerged over the last 20+ years in the city.

For ease, I have named them the …

1.      ‘lower’ Southampton Property Market.

2.      ‘lower to middle’ Southampton Property Market.

3.      ‘middle’ Southampton Property Market.

The ‘lower’ and ‘lower to middle’ sectors of the Southampton property market have been fuelled over the last few years by two sets of buyers. The first set, making up the clear majority of those buyers, are cash rich landlord investors who are throwing themselves into the Southampton property market to take advantage of alluringly low prices and even lower interest rates. The other set of buyers in the ‘lower’ and ‘lower to middle’ Southampton property market are the first-time buyers (FTB), although the FTB market is in a state of unparalleled deadlock as it’s been trampled into near-immobility and incapacity by the new 2014 stricter mortgage affordability regulations and also fewer mortgages with low deposits. 

Some of you may be interested to know how I have classified the three sectors ..

1.      ‘lower’ Southampton housing market – the bottom 10% (in terms of value) of properties sold

2.      ‘lower to middle’ Southampton housing market – lower Quartile (or lowest 25% in terms of value) of properties sold

3.      ‘middle’ Southampton housing market - which is the median in terms of value

…. and if one looks at the figures for Southampton City Council area you can see the three different sectors (lower, lower/middle and middle) have performed quite differently.

Southampton City Council Property Market – Sold Prices	Price Paid in 1995	Price Paid in 2017	Percentage Uplift 1995 - 2017
Lower (Bottom 10%)	£29,000	£115,000	296.55%
Lower to Middle (Lower Quartile)	£37,973	£152,995	302.91%
Middle (The Median)	£52,417	£209,063	298.85%

You can see that it is the ‘lower to middle’ market that has performed the best.

You might ask, what do all these different figures mean to homeowners and landlords alike?  Quite a lot – so let me explain. The worst performing sector (with the lowest Percentage uplift) was the ‘lower’ housing market. Therefore, interestingly, if we applied the best percentage uplift figure (i.e. from the ‘lower to middle’ market percentage uplift), to the ‘lower’ 1995 housing market figure, the 2017 figure of £115,000, would have been £116,844 instead.

Now, I have specifically not mentioned the upper reaches of the Southampton housing market for several reasons.  Firstly, the lower or middle market is where most of the buy to let investment landlords buy their property and where the majority of property transactions take place. Secondly, due to the unique and distinctive nature of Southampton’s up-market property scene (because every property is different and they don’t tend to sell as often as the lower to middle market), it is much more difficult to calculate what changes have occurred to property prices in that part of the Southampton property market - looking at the stats for the up-market Southampton property market from Land Registry, only 35 properties in Southampton (and a 3 mile radius around it) have sold for £5,000,000 or more since 1997.

So, what should every homeowner and buy to let landlord take from the information that there are many micro-property markets? Well, when you realise there isn’t just one Southampton Property Market, but many Southampton “micro-property markets”, you can spot trends and bag yourself some potential bargains. Even in this market, I have spotted a number of bargains over the last few months that I have shared in my Property Blog and to my landlord database, especially in the ‘lower’ and ‘lower/middle’ market. If you want to be kept informed of those buy to let bargains, have a look at my blog.. it’s free to do so and I’m sure you wouldn’t want to miss out – would you?

I would love to know if you have spotted any micro-property markets in Southampton.

For more information on the Southampton property market, visit the Southampton Property Market Blog If you are looking for an agent that is well established, professional andcommunicative, then contact us to find out how we can get the best out of your investment property.

Email me on brian.linehan@belvoirlettings.com or call on 023 8001 8222.

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